In the late 20th century, mass media could be classified into eight mass media industries: books, the Internet, magazines, movies, newspapers, radio, recordings and television. The organisations that control these technologies, such as movie studios, publishing companies, and radio and television stations, are also known as the mass media. Įgyptian movie star Salah Zulfikar on the cover of Al-Kawakeb magazine, March 1961, an example of mass media. Event organising and public speaking can also be considered forms of mass media. Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets. Outdoor media transmit information via such media as AR advertising billboards blimps flying billboards (signs in tow of airplanes) placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains signs or skywriting. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Digital media comprises both Internet and mobile mass communication. Mass media refers to a diverse array of media that reach a large audience via mass communication.īroadcast media transmit information electronically via media such as films, radio, recorded music, or television. Copy of a newspaper ( El Universo), an example of mass media.
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